We wrote the book to help people learn how to talk to their real or potential customers. Given that we all communicate with other people every day, you would think this would be an easy task, but our instincts tend to be all wrong. After watching countless entrepreneurs and intrapreneurs struggle with customer development concepts, we decided to put together this short, practical guide.
The book takes you through the story of two entrepreneurs doing customer discovery for the first time, and then proceeds to give you concrete tactics, tools and examples to answer key questions such as:
Who do you need to learn from?
What do you need to learn from the market?
How do you find the right people to interview?
How can you ensure an effective session?
How do you turn observations into decisions and actions?
How can you avoid the most common mistakes people make?
لطفا براي دريافت متن كامل مطالعه كليك كنيد